A sub prime credit card is issued to those with poor credit ratings. The idea is to reestablish an adequate to good credit rating via use of this type of card.

Usually with a sub prime credit card, the individual must have money in the account and when the card is used this money is drawn upon (i.e. a secured credit card). This is the opposite of an unsecured credit card where no money must be present in an account to back up the credit card charges made; your good credit rating is sufficient backing.

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